CLIENT: PwC
TEAM: PATIO Interactive
MY ROLE: Client Strategy Lead
Meet PHL, AKA The PwC Monolith
Working with PwC, we developed an interactive and engaging Digital Readiness tool. As part of PwC’s Your Tomorrow campaign, PHL (read “Phil”) was designed to talk to PwC Employees as them questions and get input about where they thoughts about the evolving digital landscape.
We developed four monoliths for deployment at the main offices of PwC nationwide. The software, being web-based, facilitated remote updates, management, and evolution of the user experience.
One of the key components, PHL, functioned as an 'AI' bot with the primary objective of gathering anonymous feedback from PwC employees and partners regarding their digital readiness. The collected data, anonymized for confidentiality, was utilized and disseminated within the organization. Users had the ability to access and review the feedback shared by their peers, enabling them to leverage this valuable information for discussions during their Town Hall meetings.
HAL from “2001: A Space Odyssey” was a big inspiration for the work. Since the theme was digital readiness and I wanted to inject a little humour into the project. Yes, HAL is a murderous robot who has determined that that humans are the potential threat that needs to eliminated…. PHL wasn’t quit like that save a few jokes here and there.
The Monoliths themselves constituted a pivotal element of a broader engagement strategy. Inspired by the enigmatic appearance of monoliths in various parks, reminiscent of Space Odyssey 2001, our approach involved discreetly situating these monoliths within PwC offices without extensive prior notification to the organization's members. This deliberate element of surprise aimed to generate intrigue and foster a sense of exploration.
As individuals passed by the monoliths, PHL, the interactive 'AI' bot, engaged with them, initiating conversations and enticing them to explore further. This strategy was designed to evoke a sense of curiosity and create an immersive experience, with the ultimate goal of encouraging active participation and feedback from PwC employees and partners.
Like the mysterious monoliths, our monoliths were mirrored when off adding to the allure. We also realized just how easy it is to smudge a mirror so we included wipes on the back for easy maintenance.
We engaged in multiple UX revisions to ensure the experience was both engaging for the user while still providing useful outcomes to the company.
The PHL Monoliths were such a hit that PwC wanted to roll out the program to other PwC offices. To do this we, adapted PHL for desktop and mobile.
