Stryker Acute Care Education Platform
CLIENT: Stryker Medical Technologies
TEAM: PATIO/ASTOUND Digital
MY ROLE: Strategist, Team Director
Stryker was looking for way to educate and engage customers and users of their products through a robust online platform.
Traditionally, the sales and education for Stryker products would happen in person at the Stryker campus in Kalamazoo, Michigan. This was not always cost effective or efficient so we looked We wanted to recreate as much of the benefits of the in-person experience.
The project took about 16 months to launch the platform and had extensive user research, feedback and testing.
We created web-friendly 3D models complete with rigged animation to showcase how they operated. We also included embedded videos
Feature showcases help demonstrate the the key feature of the products.
Finally, users can access a library with key documentation on the Stryker medical products.
Promo Video
We also built web app to help users visualize Stryker products in their space.