CLIENT: College West
MY ROLE: Project Lead

In 2014, I rebranded the College West neighbourhood.

The job included a complete visual brand as well as a 3-story mural.

We focused on a theme of discovery for a few reason. College West has a large Portuguese population who are known for their explorers. A since College West is a smaller and lesser known BIA (Business Improvement Area), it was a neighbourhood that could be “discovered” by the guests and residents of Toronto.