Stryker’s SAFE OR Website
CLIENT: Stryker
TEAM: PATIO Interactive/ASTOUND Group
MY ROLE: Project Lead, Product Owner, Strategist
While the “users” of Stryker products are medical professionals including nurses, doctors, and EMTs, the “buyers” are often the department heads and procurement teams removed from the frontlines of the medical system. Stryker is committed to creating technology to best serve their users so it was important to them to mobilize users to influence the buying decisions of the people who make the purchases. In simplest terms, Stryker products can make the operating room a safer place to work. Their campaign was called “Journey to ZERO”
Stryker is a world leader in medical technologies. They came to us to help them rethink the relationship between the buyers of Stryker products, the users, and the many stakeholders.
Making a safer workplace for healthcare workers
Safe OR is a website dedicated to educating and mobilizing nurses to create a working environment. Arming nurses with knowledge of how to make their workplace safe is key strategy to influencing the decisions made by the buyers.
Explore Stryker’s safety solutions
Stryker’s product line tailored to helping make the operating room a safe place enables site visitors to not only understand what solutions are are out there but
Find in-person events
The website also helps its users find industry events throughout the country.
The Surgical Technologies Mobile Experience lab is a full-length semitrailer truck that transforms into a teaching and showroom environment.